VKontakte is a Russian social network, an analogue of Facebook. "VKontakte" is confidently one of the most visited sites in the CIS and is among the 30 most visited sites in the world. Initially, the network was positioned as a network of students and alumni, later becoming a means of communication for different groups and ages.
Established in 2006, at the beginning of 2009, the VKontakte network surpassed Odnoklassniki, its main competitor, in terms of attendance. Today "VKontakte" is visited monthly by more than 14 million people. As of August 2009, about 40 million people were registered with this network.
VKontakte has its own subsidiary projects, including its own video service. The rapid growth and popularity of the service has generated a lot of guesses and questions. You can also get acquainted with some of the secrets of "VKontakte".
VKontakte is an entirely charitable organization that exists on charitable contributions from some rich people. When creating the resource, the creators did not think about making money, first of all it was a project that helps people not to lose their friends, on the contrary, to find them, regardless of years and distances. But the fact that money does not underlie the existence of the resource does not make it charitable, since the costs increase in proportion to the growth in attendance. Initially "VKontakte" existed on the funds of its creators, later investors began to pay for its work. The site is not hung with advertising banners, as this will only scare people away. For the resource, first of all - the interests of users, the creators believe that this approach will allow you to enter the payback mode.
"VKontakte" is a good testing ground for conducting various financial transactions. For example, many organizations pay users to promote certain groups or events on the network. VKontakte strives to introduce new technologies of Internet advertising, which will, firstly, be more effective, and, secondly, will not cause unpleasant feelings among users.
"VKontakte" is entirely a secret service project to control people. This is almost the most popular myth about any major social network, including in the United States. People believe that the lack of advertising is an indication that the site is sponsored from government sources for a specific purpose. Even the Odnoklassniki website, richly adorned with advertisements, has become the subject of suspicion among conspiratorial users. How secure is the personal information of users? All personal data and correspondence are legally protected. If the owners of the resource transfer this data to public or private structures, they will violate both the law and ethical standards. Personal information can be released to law enforcement agencies only by order of a court, if it is needed for an investigation. And such cases have occurred in the history of "VKontakte". The administration really helped in the disappearance of a person and in the investigation of the murder. However, the interaction did not take place with the FSB at all, but with the Ministry of Internal Affairs, that is, there was no "spy" background. It is believed that government officials can easily use information from social networks without court permission, but the days of the USSR are over. High officials understand that an obstacle in the work of Russian projects will lead to the fact that their place will be taken by foreign counterparts, and then it will become very difficult to obtain any information, even on legal grounds. Users can see it is pleasant to think about their importance and about that. That their private information is so important and interesting to the special services.
VKontakte is a huge corporation that spends millions of dollars on site maintenance and has hundreds of employees. The main cost item of the company is the maintenance of equipment, no money is spent on advertising among its own users, therefore the budget is quite modest. The maintenance of employees also does not require astronomical expenses. Thus, Yandex employs more than a thousand employees, and yandex.ru traffic is 2 times lower than that of vkontakte.ru. The number of people working in "VKontakte" is much less than in other large Internet services of this scale. Again, the lack of advertising sales leads to the fact that a small number of employees are engaged in working with legal entities, while in other companies it is disproportionately higher. The small staff of the company, seeing their own perspectives, the way their work changes the lives of many people for the better, approaches work with great enthusiasm. It seems that each of them is capable of performing the labor of an entire department of an IT company.
The idea of the VKontakte website has been completely stolen from foreign counterparts. There are sites with similar topics in different countries. For example, in the USA it is facebook, in the UK it is bebo.com and so on. The external similarity of all these resources (column structure) is explained by the common standards for social networks. The most important thing in the work is the internal code, database design, server configuration. This data is strictly classified and unique for each of the portals. It is impossible to copy a large site like Yahoo and make it an analogue. Almost all work is done from scratch. The use of uniform standards in the design of VKontakte is intended to unite people, to provide them with the opportunity to painlessly use foreign social networks. Even without knowing a foreign language, users can intuitively find and use the functions they need. A change in appearance does not at all guarantee against legal proceedings. So, American colleagues, it would seem, are the progenitors of the genre, are constantly accused of stealing software code. Foreign social networks are well aware of what determines the outwardly similarities and possibilities of plagiarism, therefore VKontakte maintains excellent relations with them, cooperating and developing new principles and ideas.
"VKontakte" is a resource focused on students and students. This myth arose because the first months of its existence, the resource was available only to students of elite educational institutions. The choice of this particular audience is related to the personal motives of Pavel Durov, one of the creators of the resource. He himself graduated from university in 2006, and initially decided to unite his friends. Pavel Durov had successful projects related to the student audience before that, so the project started in this environment. Today the number of users has far exceeded the number of Russian students, and VKontakte is no longer the majority. The search criteria for people have expanded accordingly. Initially, it was possible to unite on the basis of any common interests, hobbies. Universities are today only one of the criteria for finding acquaintances. Today, the audience of the social network is growing up before our eyes due to the numerous registrations of people over 25 years old. The creators say that there are users who graduated from the university before the war.
VKontakte is a regional project that is not intended for all regions of Russia and the CIS. The fact is that the uniqueness of this resource is that it was created not in Moscow, but in St. Petersburg. In one of the reports on NTV, it even sounded that "VKontakte" is mainly registered in St. Petersburg. Of course, this statement is ridiculous, the number of registrations from Moscow is 2 times more than from St. Petersburg. And this is logical, given the ratio of the population of cities. But against the background of a huge number of registrations from all regions of Russia, the CIS countries, both Moscow and St. Petersburg are simply lost. "VKontakte" has long outgrown the boundaries of the city, Russia and has penetrated into the CIS wherever there is Internet. This project, having become the most visited in Russia, already ranks fourth in popularity in Ukraine and Kazakhstan. The site ranks 5th in Belarus. For this large-scale Russian-language project, there is no need to be limited to cities or a single country. Physically, some of the servers are located in St. Petersburg, and the other part - in Moscow. The increase in traffic between them led to the expansion of Internet channels connecting these two cities.
"VKontakte" will soon become paid, it may be closed altogether. This question has been asked to the creators almost from the very beginning of the portal's activity, since 2007. People always think that the absence of advertising implies a test version of the resource's work, for which they will soon come to pay. The main value of VKontakte is the daily registration on the portal of almost 50 thousand people. The huge growth and renewal of the user audience is the main driving force behind VKontakte. The introduction of payment for the use of resources will drastically reduce this flow, which will eventually lead to the decline of the site itself. Wishing to preserve the democratic nature of the resource, its creators refused to introduce VIP-accounts. This would lead to separation of users and similarity to other resources.